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Encore Associates is an advisory firm and sales & marketing organization to the national retail grocery, food and consumer goods industry. The Encore team is comprised of ExecuForce, a proprietary network of more than 50 nationally recognized ‘C-level’ subject matter experts; the Encore Sales Company, with offices and associates strategically located across the U.S. and Encore Consumer Capital, a private equity firm investing in high quality consumer products companies. Encore’s broad industry experience, deep relationships and actionable insights have helped our clients achieve greater success, faster and more economically than they would have on their own or with support from traditional consultants. www.encoreassociates.com
Wildroot Design is creative services association of professionals with diverse skills including advertising, packaging, web design and social media execution with a focus of marketing food products to consumers and to the trade. Creative Director, Kerrie Peterson was born and raised in California and earned her MFA from Art Center in Pasadena. After working at NW Ayer and DDB Needham, she became an independent art director/designer and founded Wildroot Design in 1999. www.wildrootdesign.com
Joy Silha of Silha Communications is one of the premier Qualitative Research Consultants in the US, helping clients like Taco Bell, Jack In The Box, Disney, and The Hass Avocado Board create new products, strategic plans and advertising campaigns by providing a window into the psyche of the American consumer. In addition to Fresh Link Group clients, Silha Communications also works with global Ad Agencies including BBDO, McCann-Erickson, Foote, Cone & Belding, Ogilvy & Mather and Dentsu America. www.silhacommunications.com
Fresh Link Advisors is a group of fresh fruit and vegetable industry business executives and entrepreneurs who work with Fresh Link Group clients on a short term, contract basis. This group of industry experts, with an individual average of over twenty years of experience and proven success records, enable Fresh Link clients to outsource critical project work with no recruiting costs, no training costs, no permanent salary and benefits costs and still achieve superior business results. www.freshlinkadvisors.com