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Client: Califresh

Background

Califresh was formed with the idea of commercializing and marketing fresh green garbanzos, a Mexican delicacy found in street markets in Central Mexico and parts of the US. Within four years the company was facing a number of issues it had not anticipated such as production snafus, product packaging failures, supply chain limitations, lack of significant new customer acceptance and traction. The founders were evaluating whether or not to close down the company. A senior partner approached FLG with a request to help turn the company around.

Approach

Results

The company grew from significant year to year losses to profitability within two years. The product was featured on The Today Show as “the next Edamame”. Company sales have more than doubled and are continuing to grow.